Wet N Wild says:
Soft-blending, creamy eyeshadow at the convenience of a pencil. Silky-smooth formula glides on easily for high-impact, light-infused color that lasts for hours.
For me, the Wet N Wild Color Icon Creme Eyeshadows, in a way, are comparable to MAC Shadesticks. They're very similar in consistency and blending ability. However, they're also quite a bit like NYX Jumbo Pencils in consistency as well. They're basically between Shadesticks and Jumbo Pencils...somehow :) They do have more lasting power than the Jumbo Pencils but not as much as the Shadesticks. Pigmentation wise, you can tell from the swatches that most of them are on the sheer side, but they can be built upon for more coverage. For me, I would never use these as an eyeshadow alone because my lids are incredibly oily. I would use it as an eyeshadow base which is exactly what I've been doing. If you have drier lids, I can definitely see using a quick application of these for some color.
The neutral one (Pixie) is my favorite!
And to add in another confusing comparison to the review, I prefer these and Jumbo Pencils over Shadesticks. Just so you know :)
Left to right:
130 (Pixie), 135 (Graphite), 133 (Techno), 134 (Distress), 131 (Electro), 132 (Envy)